How to shop the best new in beauty buys at Boots
Adding to its collection of more than 500 beauty brands, the retailer has recently launched more than 25 new names to shelves
For over 175 years, Boots has been the country's go-to health and beauty retailer, with its reliable high street presence and variety of products. There are so many reasons to choose Boots, but our favourite has to be the huge catalogue of best-selling brands you’ll find in store and online. As well as its own brands like No7, Liz Earle and Soap & Glory. Now Boots is also home to some new and trend focused brands including Kérastase, Beauty of Joseon, Bubble, Laneige and more.
Over the past year, Boots has unveiled an incredible range of new products, bringing viral brands to the shelves, and expanding existing ranges with exciting launches and innovations from favourites like Garnier and L’Oréal Paris. Lucky for you, you can get everything you need under one roof – whether you’re shopping for a stock up on cotton buds and mouthwash, or you’re hoping to find something that will transform your beauty routine entirely.
The retail giant continues to listen to the needs and wants of customers, and at the end of 2024, introduced over 25 new brands, including Prada Beauty, Supergoop! and The Beauty Crop. If you’re looking to shop Boots’ strong lineup of over 500 beauty brands but don't find yourself near one of the retailer's 1,800 stores, don’t worry – you can shop online and enjoy free home delivery on orders over £25. Need something in a hurry? Click and Collect is also free when you spend £15 or more. You’ll also get rewarded every time you shop at Boots, with an Advantage Card. Ready to take a look? Here’s our pick of the best new products at Boots.
Fenty Beauty gloss bomb stix: Was £23, now £20.70, Boots.com
Delivering luscious shine to the lips with a glossy, sheer pigment, the Fenty Beauty gloss bomb stick is packed with vitamin E and shea butter, to keep your lips feeling as good as they look. The stick comes in 10 different colourways, each delivering a beautiful flush of colour to the lips. If you want to add a bit of sparkle, opt for the Fenty gloss bomb stix high-shimmer (£23, Boots.com), which is a newer launch of six moisturising, shimmering tones.
Tocobo cotton soft sun stick SPF50: £16, Boots.com
Like the rest of the world, we’re obsessed with Korean skincare, and with so many hardworking products to choose from at Boots, you’re spoiled for choice. An affordable choice, the Tocobo cotton soft sun stick comes with high protection of SPF 50, and is suitable for sensitive skin – having undergone a skin irritation test. The stick formula allows for an easy application, gliding on to leave a non-sticky and non-greasy lightweight finish.
Naturium the smoother glycolic acid exfoliating body wash: £18, Boots.com
Get your skin summer ready with Naturium's smoothing glycolic acid body wash. Formulated with a hardworking AHA blend, the wash works to polish off dead skin cells, target uneven bumps, and reveal softer skin. Naturium is one of Boots’ latest brands to launch, and offers a selection of cruelty and paraben free, vegan, dermatologist tested products at affordable price points.
Benefit most loved bestsellers exclusive beauty kit: £34.50, Boots.com
A fail-safe on the beauty scene for decades, Benefit is a brand known for bright lip tints, beautiful bronzers, and of course, brow products. Benefit is regarded as the number one brow brand in the world, which is pretty impressive. This bestsellers beauty kit is worth £96, but can be yours for just £34.50, and contains a volumising mascara, rose tinted lip and cheek stain, smoothing face primer, powder bronzer and brow shaping and setting gel. If you’ve got a holiday on the horizon you can’t go wrong with these Benefit minis, perfect for popping in your hand luggage (although the kit does include two full size products – great value).
Beauty of Joseon red bean refreshing pore mask: £11, Boots.com
The South Korean beauty brand is one of the latest to hit Boots' shelves, and is known for its use of classic Korean ingredients that have been loved for many years. Beauty of Joseon's pore mask is designed to offer skin-refining benefits thanks to the red bean extract, with the deep cleansing properties of kaolin. Reveal soft, smooth skin in time for summer with this affordable mask, that is said to remove dead skin cells and refine enlarged pores. If you’re looking to get that coveted Korean glow, why not also treat yourself to the Beauty of Joseon glass skin kit (£44.10, Boots.com), and enjoy the benefits of the brand’s glow serum and dynasty cream, crafted using heritage-inspired ingredients like rice bran water and propolis extract.
L'Oréal Elvive growth booster shampoo: £13, Boots.com
A new range from L'Oréal, the growth booster products are designed to strengthen existing hair and reduce hair loss, while promoting hair growth thanks to a scientifically proven formula. When using the L'Oréal Elvive growth booster range, you may notice up to 10 times less hair loss, according to product studies. To totally transform your hair, shop the L'Oréal Elvive growth booster bundle, and save big (was £43, now £21.50 with a Boots Advantage Card, Boots.com). The bundle contains a serum, shampoo and conditioner, all formulated to make hair look visibly denser.
In the mood to shop for health and beauty? Check out Boots’ fantastic range of products at Boots.com