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Water bottle carriers are rather ridiculous things really, and some labels sell their versions for about pounds 5million. But if you need to keep hydrated at all costs then this one does the job adequately for remarkably less. Johnny Loves Rosie are fast cornering the market in things-you-don't- really-need; they do it so well, you can't help buying them. Laminating dog biscuits and making them into hair slides is just one of the odd things they do. They also make beautiful retro stuff like cardigan clips and orchid hair clips. Because I believe products should be versatile, no matter how cheap they are, I have investigated what else this product can do and so far I have come up with: carry a ham roll or rolled up newspaper. A bottle of cognac also slips in rather nicely. AB

PVC water bottle carrier, pounds 14.95, Johnny Loves Rosie from The General Trading Co, Sloane Street, London SW1, call 0171 435 0089 for further stockists. Also available in orange, black or white PVC, denim and black nylon.