Lidl unveils series of Christmas adverts poking fun at festive season

The theme is ‘upgrade your Christmas’

Why have one Christmas advert when you can have three?

Supermarket ad campaigns are always a highlight in the festive calendar – and Lidl has taken this year’s proceedings very seriously, releasing three clips to promote its Christmas offerings.

Each video is just 20 seconds long and follows an overarching theme, which encourages shoppers to “upgrade” their Christmas and shows revellers going above and beyond to get their celebrations just right.

The first one, which airs on Friday evening, depicts a woman drinking gin at a Christmas party while her guests huddle underneath a 75-foot Canadian fur tree: “bit ambitious, Reno”, a voiceover reads.

(Lidl (Lidl)

In another clip, we meet Jenny, who has apparently “upgraded” her Christmas Day lunch with a rather shiny-looking Turkey, but it’s the 16-piece orchestra performing inches away from her and her guests that seems to be the real – and somewhat questionable – upgrade.

The third video introduces us to Nigel, who used really used his initiative to make Christmas special - by ordering a giant box of snow from The North Pole.

To nobody’s surprise – other than, perhaps, Nigel’s – the crate opens to reveal a mass of water, aka melted snow, which promptly flushes out, pushing him onto the street.

“Christmas is a time to go the extra mile when treating friends and family, and with this series of adverts we want to demonstrate that Lidl is the only place to properly upgrade your festive celebrations,” said Ryan McDonnell, commercial director at Lidl UK.

“Our classic humour and imagination runs through the series, providing Lidl laughs and mouth-watering products to marvel at”.