Middle Youth is the newly identified consumer type. These thirtysomethings have houses, jobs and may still attend nightclubs, but will then get some sleep before going out to a garden centre.
Middle Youth Club
They still have all the nightlife
But only half the E
Might this be Mid Youth Crisis?
It looks like that to me
They're home by six or seven
For things they have to do
Like sleep for several hours
Then drive to B & Q
Mid-thirtyish but modern
Age has not wearied them
In Portishead and Dubstar
They hear no requiem
As style-war inductees
They're front-line troops no more
But shop for sheds and Tumbling Teds
Around the crowded store
For this is how a decade
Asserts its quiet advance
It starts by trailing fashion
But ends in trailing plants
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