Bali, not Birkins: What smart investors need to know about changing status symbols

The Hermès Birkin was once the ultimate status symbol. Today, status is measured not by what you own, but by where you go – and who sees it. As younger generations prioritise experiences over possessions, should investors rethink where true value lies?

Our status is increasingly judged on experiences rather than goods; and not just what we experience, but what we are seen to experience (Getty)

“It’s not a bag, it’s a Birkin.”

In 2001, Sex and the City introduced us to the Hermès Birkin, with character Samantha Jones being told there was a five year waiting list for would-be buyers. The fashion set’s favourite accessory went mainstream.

The Birkin continues to sell well over 20 years later, both new and second hand. Resale values have reportedly risen faster than gold. The Birkin has helped Hermès to outperform in what has been a torrid time for luxury brands.

But how long can that appeal sustain?