The Coolest Cooler just became the most well-funded project in Kickstarter history

Who says technological innovation is dead?

Until two days the Pebble smartwatch held the record as the best-funded project in Kickstarter history. Now, that crown has been stolen, by a drink-blending, bottle-opening, music-pumping beer cooler.

Yep, this is the Coolest Cooler, a “21st Century Cooler That’s Actually Cooler” according to the hyperbolic marketing spiel on the Kickstarter website.

With just nine hours to go the project is currently soaring past $12 million in funding – handily beating the $10.3 million that the Pebble smartwatch attracted when it hit the market.

Although the early bird specials are all gone, the ‘regular bird special’ can still get you a Coolest Cooler for $185 (extra for shipping outside the US). The box itself looks a bit of a monstrosity, but it makes up for styling with extras, including:

USB charging!

Speakers and shelves!

Built-in-blender!

Plates'n'knives!

Strap your gear to it!

Open your bottles on it!

Put your beer in it!

And look at those sturdy beach wheels

To top it off? A blinding LED light.

Is it any wonder that this is making millions before it's even been made? Truly, it's the coolest cooler. If you've not seen enough, then definitely check out the promo video below: