Super Bowl: Every film and TV trailer that debuted, from Avengers Endgame to Toy Story 4

Disney had three offerings, while there was also a first look at The Handmaid's Tale season 3

Clarisse Loughrey
Monday 04 February 2019 09:54 GMT
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Brand-new Avengers Endgame spot aired during the Super Bowl game 2019

The Super Bowl may be the single biggest sports event of the year but, over the years, it’s also increasingly gained a reputation as a platform for new movie and TV trailers.

This year proved no different: the second look at one of the most-anticipated films of the year, Avengers: Endgame debuted, opening with views of New York City, looking empty in the aftermath of Thanos’s “snap”, which annihilated half of all living things in a single moment.

“Some people move on,” a voice narrates. “But not us. Not us.” Chris Evans, who plays Captain America, features prominently, as does Scarlett Johansson (Black Widow) and Jeremy Renner (Hawkeye).

A new look at Captain Marvel also debuted, offering a spin of the film’s tagline: “Higher. Further. Faster.” The film features Brie Larson’s Carol Danvers, a US fighter pilot imbued with Kree abilities, prominently, while Jude Law, who plays her mentor and the captain of the elite Kree military unit Starforce, also makes an appearance.

Samuel L Jackson also features as a gleeful Nick Fury (the future director of SHIELD), further teasing links between Brie’s Captain Marvel and the Avengers.

Brand-new Captain Marvel spot aired during the Super Bowl game

Disney had a third TV spot at the Super Bowl for Toy Story 4, which features Woody (voiced by Tom Hanks), Bo Peep (Annie Potts), as well as Buzz Lightyear (Tim Allen) – with the latter in a difficult situation.

At the start of the video, Woody and Bo can be seen wondering where Buzz has gone, as he was supposed to meet them but has evidently failed to show up. It is then revealed that the toy Space Ranger is currently stuck at a fair stand, among other toys offered as prizes to children.

Toy Story 4 Big Game Ad

One of those toys is voiced by Jordan Peele, who had two offerings at the Super Bowl. First up, a new look at his horror film Us.

Set in Northern California, the film stars Lupita Nyong’o as Adelaide Wilson, a woman returning to her beachside childhood home with her husband (Black Panther’s Winston Duke) and their two children for an idyllic summer getaway with friends (played by Elisabeth Moss, Tim Heidecker, Cali Sheldon and Noelle Sheldon).

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There was also a first teaser for The Twilight Zone reboot. A tailor-made clip teases a return to the game, before a series of glitches leads the screen to cut to black, as a message reads: “CBS IS OFF THE AIR.” The scene then cuts back to an empty stadium as the last traces of the game disappear, revealing Jordan Peele‘s narrator walking across the grass.

“Witness an empty space, filled with thousands of screaming people,” Peele says. “A man both nowhere and everywhere at the same time. The answers are new questions. The unthinkable is the expected. When truth is not the truth, what dimension are you even in?”

The Twilight Zone Super Bowl 2019 teaser

The first trailer for The Handmaid’s Tale season three, meanwhile, urges America to “wake up”. Starting as a recreation of Ronald Reagan’s 1984 “Morning In America” campaign advertisement, the trailer soon takes a dark twist.

A message about more females in the workplace than ever before beams out, before fiery visuals fill the screen and women, dressed in their handmaid outfits, are seen gathered in a twisted version of Washington DC, indicating the show is moving from Boston to capital of the United States. Instead of the famous Washington Monument stands a giant cross.

The Handmaid's Tale season 3 trailer calls on America to 'wake up'

A trailer for the new animated film Wonder Park also aired. The film follows a girl who spent her childhood days constructing an amusement park filled with fantastical rides and talking animals, only to discover that its inhabitants have come to life.

The Super Bowl also aired the first trailer for Hobbs & Shaw, the first spin-off from the Fast & Furious franchise, with Dwayne Johnson and Jason Statham reprising their roles as Luke Hobbs and Deckard Shaw.

Once sworn enemies, lawman Hobbs, an agent of America’s Diplomatic Security Service, and criminal Shaw, a former British military elite operative, must now team up to take down a common enemy. That would be the cyber-genetically enhanced anarchist Brixton (Idris Elba), who has gained control of a dangerous bio-weapon that threatens to change humanity forever.

Fast & Furious: Hobbs & Shaw - Trailer

A new TV spot for Alita: Battle Angel sees Rosa Salazar as Alita, a cyborg who is repaired and given a new lease at life by Dr Dyson Ido (Christoph Waltz), but doesn’t know who she is.

Meanwhile, Amazon dropped a TV spot for its series Hanna, based on the 2011 action movie of the same name, which follows a girl raised by her father to be a walking weapon, while an “off-book CIA agent” attempts to discover the truth of who she is.

Lastly, we got our first look at Scary Stories to Tell in the Dark. adapting the series of children’s books written by Alvin Schwartz, which drew heavily from folklore and urban legends, and became famous for its surreal black-and-white illustrations by Stephen Gammell.

Teasers were released online for the stories “Red Spot,” “Pale Lady,” “Jangly Man” and “The Big Toe” , with “Red Spot” – which deals with the infamous urban legend about spider bites – being heavily pushed on air during the game.

Scary stories to tell in the dark - Super Bowl commercial

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