Taylor Swift drops 'Ready For It?' music video ahead of 'reputation' album release

Swift is releasing her new album on 10 November

Roisin O'Connor
Music Correspondent
Friday 27 October 2017 08:18 BST
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Taylor Swift has released the music video for her song "...Ready For It?" ahead of the release of her sixth studio album reputation.

The pop star revealed the video's release date earlier this week and has since unveiled the video, directed by her longtime collaborator Joseph Kahn, via her social media networks.

Kahn says the video is an "homage to anime" - the song "...Ready For It?" is reportedly about Swift's boyfriend, British actor Joe Alwyn, who she has been dating since last year.

There are obviously plenty of Easter eggs thrown in for fans to pour over - with the director tweeting his happiness that fans are having fun exploring and pointing out that half the video is in Chinese:

Here are a few of the best references spotted so far:

1) It looks as though Swift wrote the years she and Alwyn were born on a wall

2) Joseph Kahn appears to have written his own name on the wall - once in English and once in Chinese

... Or it could be another Awlyn reference

3) Swift has the Chinese characters for "Year of the Snake" - the zodiac year she was born in - featured during one scene.

Snakes have been a prominent theme in the material released so far. The video for "Look What You Made Me Do" saw her on a golden throne surrounded by writhing snakes and with plenty of snake-themed jewellery.

4) "Ur Gorgeous" written on another wall

A reference to her latest single "Gorgeous" and a few other messages to boot:

5) The scene where Taylor is seen as a cyborg in a glass cage could refer to how she sees her relationship with the media... and how her life is on display to the public

6) References to the old Taylor

There are plenty scenes that recall some of Swift's best music videos - from "Blank Space" to "Wildest Dreams" and "Out of the Woods".

reputation, the new album by Taylor Swift, drops on 10 November 2017 and is available for pre-order now

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