Sales record for Book of Mormon

Stars of The Book of Mormon by Trey Parker and Matt Stone of South Park (©2011 Joan Marcus)

The Book Of Mormon has set a record for the biggest day of sales in West End and Broadway history.

The award-winning musical, by South Park creators Trey Parker and Matt Stone, had its official opening at London’s Prince Of Wales Theatre last Thursday.

On Friday between 10am and midnight, a total of £2,107,972 was taken in ticket sales when an additional 150,000 tickets were made available.

Cameron Mackintosh, who owns the Prince Of Wales Theatre, said: “After a phenomenal opening night I am delighted to see a phenomenal record-breaking post-opening box office of over £2m. The Mormons have truly delivered a heavenly hit.”

The comedy, winner of nine Tony awards, is about a pair of young Mormon boys sent on a mission a long way from home.