Cyber Monday: John Lewis deals round up including Apple iPad, Dyson, Olympus and FIFA 16

Online shopping has become increasingly important to John Lewis

John Lewis is not branding the sales Cyber Monday deals, but is nonetheless offering discounts (Getty)

John Lewis kept its Black Friday and Cyber Monday deals focussed on homeware and tech, while keeping their promise to be never knowingly undersold.

Shoppers flocked online at midnight on Cyber Monday. Online shopping activity increased 176 per cent between midnight and 1am in 2015, compared the the average shopping day.

Online shopping has become increasingly important to John Lewis. The store banned its staff from using their partner discounts on Black Friday to free up capacity for ordinary shoppers.

A spokeman told the Independent that the change was being make to "deliver a good shopping experience for our customers" on Black Friday.

John Lewis is not branding the sales Cyber Monday deals, but is nonetheless offering discounts on the following products on November 30.

iPad mini

Apple iPad mini 2, Apple A7, iOS 8, 7.9", Wi-Fi, 32GB, Space Grey, £229, save £30

FIFA 16, PS4, £32, save £10

Dyson vacuum cleaners

John Lewis JLWD1612 Washer Dryer, 8kg Wash/6kg Dry Load, A Energy Rating, 1600rpm Spin, White, £485, save 10 per cent

Olympus PEN E-PL7 Compact System Camera with 14-42mm EZ Lens, HD 1080p, 16.1MP, 3" LCD Touch Screen, White, £349.95, save £150

Dyson DC19MF Cylinder Vacuum Cleaner, £189.95, save £110

Olympus PEN camera

Dyson DC44 Origin Cordless Vacuum Cleaner, Silver/Blue, £179.95, save £130

Samsung MC32J7055CT Freestanding Microwave Oven, Stainless Steel, £229, save £20

Black Friday and Cyber Monday deals