Holly Willoughby’s yellow ruffle shirt is giving us serious summer vibes: Here’s where to buy it

The ‘This Morning’ presenter’s #hwstyle pick for today features a tartan blouse and a previously worn Hobbs skirt

The entire look will set you back just more than £150 (@hollywilloughby/The Independent)

Whether you’re personally smitten by her style or not, there’s no denying that Holly Willoughby’s This Morning outfits have become as much of a talking point as any of the stories featured on the show itself.

With another day comes another #ootd and #hwstyle pick from Holly Willoughby, and we’re obsessed with today’s high street ensemble.

As we edge ever closer to spring, the presenter and her stylist have opted for a bold, colourful blouse from & Other Stories, which is giving us real summer vibes. It’s paired with a Hobbs skirt Holly wore just last week – so clearly it’s a favourite of hers.

The shirt is bang on trend thanks to the ruffled detailing and checked design and provides a feminine and timeless contrast to the tailored buttoned-up mini.

It’s clear that & Other Stories is another popular choice for Holly, as she’s frequently seen wearing the high street brand on air – most recently, she introduced us to our new favourite floral midi skirt.

Read more:

• Holly Willoughby is wearing a midi skirt from this high street brand today
• Love Holly’s pink floral dress? It’s from an affordable brand

Thanks to the ever-present popularity of the presenter’s outfits – a phenomenon dubbed the “Holly effect” – we predict the blouse will sell out fast.

So, if you want to recreate the look, we’d recommend beating the crowds and adding it to your basket ASAP. Here’s what you need to know if you want to get your hands on it.

You can trust our independent product round-ups. We may earn commission from some of the retailers, but we never allow this to influence choices. This revenue helps us to fund journalism across The Independent.

Where is Holly Willoughby’s outfit from and where can I buy it? 

Holly’s look today is from the high street, and the entire outfit will set you back just over £150.

Opting for her usual silhouette – an A-line skirt that she’s previously worn, paired with a statement blouse – she’s paired her look with her signature black heels for today’s show.

The yellow, ruffled shirt is ideal for spring and summer, and just looking at it is transporting us to sunny days spent in a beer garden (although we can barely remember what that feels like!)

& Other Stories button up ruffle blouse: £65, Stories.com

(& Other Stories)

If there’s a blouse that says summer, then this is it. A great versatile piece that can be dressed up with a pair of smart trousers (Holly loves these Zara culottes) or dressed down with a pair of jeans for off-duty days.

Buy now

Hobbs Jordan cotton blend A line skirt: £89, Hobbs.com

(Hobbs)

As per her usual styling, she’s paired her bold shirt with an understated skirt – one she wore just last week on the show, proving its prevalence in her wardrobe.

Buy now

Does Holly Willoughby wear her own clothes on This Morning?

Holly Willoughby has a stylist for This Morning who works with her to compile her wardrobe, rather than wearing her own clothes.

Speaking to Red in 2020, she revealed that putting together an outfit “hasn’t always come naturally” – “for a long time, I was pretty clueless,” she admitted – and while her Instagram feed when she’s not working says otherwise, featuring an array of equally stylish ensembles in our books, this is likely why she looks to the expertise on the professionals on screen.  

Who is Holly Willoughby’s stylist?

Danielle Whiteman became Holly Willoughby’s regular This Morning stylist towards the end of 2020, replacing Angie Smith – Danielle is a previous assistant of Angie’s, who is now based in Sydney and expecting her first child.

Angie is often credited with having engineered Holly’s transformation to national fashion icon in recent years: “Holly was open to new ideas,” she explained during an interview with YOU magazine. “The main thing I wanted to do was get her into more colour – so we tried everything on and went from there. I remember her saying, “I’ve had my kids. I just need to change it up.”

How does Holly Willoughby do her hair? 

Holly Willoughby’s hair stylist is Ciler Peksah, who works with her for This Morning and Dancing on Ice, and seems to have well and truly mastered the ultimate wavy blonde bob. Previous products Ciler has said she’s used on the presenter’s hair for that signature swish include Batiste dry shampoo, T3 curling tongs and Aveda’s damage remedy daily hair repair (£26, Lookfantastic).

Holly is also a Garnier Nutrisse ambassador, and during lockdown shared a clip of herself dying her own hair using the Natural Baby Blonde shade from the range, if you want to achieve the same shade.  

Where is Holly Willoughby from?

Holly Willoughby is originally from Brighton, East Sussex, and attended Burgess Hill Girls school. She now lives in south west London with her husband Dan Baldwin and their three children, Belle, Harry and Chester.