The consultancy diversifying companies and delivering excellent customer experience

Aileen Allkins has seen that it takes hard work to diversify companies but it is absolutely necessary to do so while making sure the customer is well looked after, writes Martin Friel

There needs to be lots of planning, Allkins says

It’s hard being a business in the modern age. Gone are the days when you could pick and choose what the public saw or thought about you. In today’s information saturated world, there is nowhere to hide with every little mistake amplified and vilified on social media.

And despite American author, David Sedaris’s belief that those seeking sympathy can find it “between shit and syphilis in the dictionary”, it’s hard not to feel a little bad for the modern brand.

Any company worth its salt will say that the customer, their people and creating greater diversity are an absolute priority. But tangible examples of this commitment are often hard to come by which creates a problem when brands talk about them in public.