Can Netflix innovate its way to subscriber growth as its content takes a beating?

Shares took a pounding after the recent trading update showed the firm added just 2.2 million subscribers in the third quarter – but it’s still sniffing out opportunities, writes James Moore

Good only for ‘hate watching’? Lily Collins and Lucas Bravo in ‘Emily in Paris’ (Netflix)

Netflix is no longer a disruptor, however much CEO Reed Hastings would like people to believe otherwise.

Having disrupted its way into the entertainment establishment, the company is now firmly a part of it.

So how’s that working out? The most recent set figures from the streaming giant, which emerged last week, signalled an end to the pandemic driven boost it had enjoyed.