People need more feel-good stories – and we are seeking to provide them
From local acts of heroism to national news, we are aiming to give readers some positivity during these uncertain times, writes Luke Brown
Earlier this year, back before the World Health Organisation (WHO) deemed Covid-19 a pandemic, the Reuters Institute for the Study of Journalism published a report in which they identified 2020 as being a uniquely difficult year for our industry.
The institute surveyed some 233 “digital leaders”, including 48 editors in chief, 30 heads of digital and 26 chief executives, with the respondents hailing from the United Kingdom and 31 other countries.
One anxiety practically leapt off the page. Vogue and GQ publisher Conde Nast’s head of audience growth, Sarah Marshall, said that she was increasingly worried by “reader fatigue and news avoidance”. She added: “Clearly this is a problem for democracy and debate, and not just for the industry.”
Subscribe to Independent Premium to bookmark this article
Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies