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Microsoft today unveiled a cheap, internet-enabled Nokia phone that it hopes will help it increase its market share in Asia, the Middle East and Africa.
The phone costs $29 (£19) and comes with the Opera Mini Browser and Facebook Messenger built in, and can run Twitter and other apps. Despite that, it is mostly a low-spec phone — with a 320 x 240 pixel display, a 0.3 megapixel camera, a radio and a torch as its headline features.
But that is likely to help it pick up buyers in the budget market, especially in developing countries. And the lack of hi-tech features mean that it is a robust phone, built to be durable and with a battery that Microsoft says can last up to 29 days on standby.
The software is also built for more difficult terrains, and the built-in apps can work without a 3G connection.
And the torch might sound like a minor addition, but Microsoft points out that it will be useful in the markets that it hopes the phone will be shipping into — such as the 20% of the world that don’t have regular access to electricity.
Microsoft announced the phone as its “most affordable internet-ready entry-level phone yet”, saying that it would be “perfectly suited for first-time mobile phone buyers or as a secondary phone for just about anyone”.
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The phone will be released in Europe as well as the Middle East, Africa and Asia in the first quarter of 2015. It is available in a normal version as well as a dual SIM one.
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