Super Bowl: Free hotel rooms being given away to encourage 'Big Game Babymaking'

The promotion has divided fans on social media

A hotel chain is giving away 53 free hotel rooms in celebration of the 2019 Super Bowl, in the hopes of sparking romance between football fans.

Depending on the outcome, sporting events have been known to generate an increase in baby making.

So much so, that hospitals in Philadelphia prepared for an increase in births in November 2018, nine months after the Eagles’ Super Bowl victory.

Now, Hotels.com is capitalising on this very phenomenon with a unique promotion for US-based Los Angeles Rams and New England Patriots fans.

The campaign was first spotted by Darren Rovell who shared his findings on Twitter, writing: “The guys at @hotelsdotcom are giving away 53 hotel rooms following Super Bowl LIII to encourage Super Bowl baby making.

“Promotion starts after game, site currently offering baby making preview music.”

The website dedicated to the promotion, Biggamebabies.com, confirms Rovell’s tweet, revealing the hotel chain is in fact giving away 53 rooms “to lucky fans who want to celebrate the Big Game victory”.

To make sure fans really get in the mood, hotels.com has also provided a “sultry Big Game Babymaking playlist” which features everything from Mariah Carey’s Touch My Body to Marvin Gaye’s Let’s Get It On and Boyz II Men's I'll Make Love To You.

People have since been sharing their thoughts about the promotion on social media, with some seeing the funny side.

“This is hilarious…our almost 15 month old was a #gamedaybaby thank you Tom Brady! Currently trying for another…maybe another game day baby this year too!!!”, one person commented on Instagram.

Another tweeted: “The playlist that @hotelsdotcom created for babymaking post-Super Bowl is 4 hours long...Just sayin [sic]."

However, others admit to finding the campaign worrying and offensive.

“How do you not see that this is: 1. Creepy AF. 2. Massively disrespectful to anyone outside the realms of a heterosexual relationship,” one person wrote on Instagram.

“Another added: “For one side. Major sport events also see an increase in domestic violence incidents.”

Katie Junod, general manager of the Hotels.com brand in North America told MSN: “This is our way of getting in on the game-day action. Whether fans grow their own team with a Big Game baby or just want to celebrate their team's victory, Hotels.com is here to help.”

“Despite our marketing team’s best efforts, winners will not be required to disclose if any babies were conceived as a result of the Big Game Babies contest; however, it would be awesome if they did."