Newcastle reveal new stadium name

Newcastle today joined the trend of stadium sponsorship rights by revealing a new name for their famous ground.

The Magpies stadium will now be known as the sportsdirect.com @ St James' Park Stadium for the immediate future.

The news follows Mike Ashley's announcement that stadium naming rights were up for grabs, but having failed to find an outside bidder, the owner has re-branded the stadium with the name of his own company.

Managing director Derek Llambias told BBC Newcastle: "We will showcase Sports Direct until the end of the season.

"I'm sure we're going to get a sponsor in for next season."

Newcastle are just the latest club to sell the naming rights of their stadium, following in the footsteps of clubs like Arsenal and Wigan.