analysis

A decade to develop - but will anyone want to visit Apple’s virtual reality?

Current VR kit can has been beset by issues, writes Andrew Griffin. Can Tim Cook and his fellow Apple executives find a way to fix it?

Saturday 03 June 2023 07:55 BST
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(AFP via Getty Images)

Apple is just days away from releasing the product that could decide both it and our future.

The company’s “mixed reality” headset has been rumoured for years, and has been in the works for almost a decade. Now rumours suggest that it will be introduced at the company’s Worldwide Developers Conference event on Monday, during a live keynote.

But the headset will be entering into a market that has been blighted by a host of issues – both technical and reputational. Even the world’s biggest company will have to work hard to convince the public that it is different from the clunky and useless equipment that has been thrust upon them in the name of the future so far.

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