AI-powered robot salesperson could be coming to UK showrooms

The smart robot could even be used in people’s home in the future, its creators say

‘Mornine’, the newly-debuted AI car salesperson (PA)

Robots powered by AI could soon be selling cars to customers in the UK as a global car manufacturer debuts an unusual new member of staff.

Omoda and Jaecoo owner Chery has showed off robotic sales assistant ‘Mornine’ at the Shangai Motor Show on 23 April. It can greet customers, show them around a car, and even make them a tea or coffee.

The AI robot uses machine learning to improve its performance, learning from interactions with customers. It has been trialled in showrooms in Malaysia and could soon be rolled out worldwide, a spokesperson for Chery said.

The car maker added that Mornine has capabilities including perception, cognition, decision making and task execution and explained the “ideal use case” was for “dealer-level admin and service.”

‘Mornine’, the robot car salesperson that could be deployed in UK showroom (PA)

The car brand’s robotics experts said Mornine uses speech and vision inputs that allow it to “accurately interpret commands including physical gestures”.

Ian Wallace, spokesperson for Chery’s Omoda and Jaecoo brands in the UK, said Mornine could even be offered for use in people’s homes in the future if showroom trials go well.

He said: “Mornine is an intelligent showroom aid. She can show customers around a vehicle, she can answer questions and she can make teas and coffees, so in a busy showroom environment, if staff are tied up, she’s there to be a helpful face of the brand.

“She has learning capabilities so she can react to commands and learn your voice so if you were to use her in a household environment she would start to learn what you like and don’t like.”

Chery said the robot uses ‘automotive-grade hardware’ to allow it to walk upright and it has ‘dexterous hands’ to allow it to grip items. It can also distinguish between voices to identify different customers.

The car maker also showcased a robotic dog called ‘Argos’ at the Shanghai show. They say the AI-powered animal is designed to offer companionship to those who are unable to keep real pets at home.