Holly Willoughby’s floral mini dress is a springtime number we’ll be wearing: Here’s where to buy it

Love the ‘This Morning’ presenter’s #hwstyle pick for today? Here’s how to recreate the look

With the look costing a little more than £100 – we’re here for it (@hollywilloughby/The Independent)

Regardless of your opinion on Holly Willoughby’s style, there’s no denying that her This Morning outfits have become as much of a talking point as any of the stories featured on the show itself.

After a week of entirely high street looks, from a Mango pleated skirt to an & Other Stories’s yellow ruffle shirt, Holly’s no strange to dressing affordably, and today’s #hwstyle pick is no different.

Opting for a mini dress from Whistles for Thursday’s edition of the show, Holly has customised the look slightly with a contrasting black belt to cinch her in at the waist.

The ensemble sticks to the same spring-ready theme we've seen this week, with a colourful floral print – the presenter even braved bare legs, but we think it’d work well with black tights on cold weather days.

Thanks to the ever-present popularity of the presenter’s outfits – a phenomenon dubbed the “Holly effect” – we predict the dress will be a big hit with viewers and sell out fast.

Read more:

• Holly Willoughby’s midi skirt is from this high street brand
• Love Holly’s yellow ruffle shirt? It’s surprisingly affordable

So if you want to recreate the look, we’d recommend beating the crowds and adding it to your basket ASAP. Here’s what you need to know if you want to get your hands on it.

You can trust our independent product round-ups. We may earn commission from some of the retailers, but we never allow this to influence choices. This revenue helps us to fund journalism across The Independent.

Where is Holly Willoughby’s outfit from and where can I buy it? 

Holly’s dress today is from the high street, and will set you back just over £100.

With its high neck and above-the-knee hemline, it strikes the perfect balance between fun and formal – and we love the fact she’s added a belt to add a little definition. However, it would work equally as well without.

Whistles floral print cord dress: £119, Johnlewis.com

(Whistles)

If there’s a dress that says spring and summer, then this is it. A great versatile piece that can be dressed up with a pair of heeled sandals or down with black boots. While at the slightly more expensive end of the high street, Whistles clothing is high quality and made to last.

Buy now

Does Holly Willoughby wear her own clothes on This Morning?

Holly Willoughby has a stylist for This Morning who works with her to compile her wardrobe, rather than wearing her own clothes.

Speaking to Red in 2020, she revealed that putting together an outfit “hasn’t always come naturally” – “for a long time, I was pretty clueless,” she admitted – and while her Instagram feed when she’s not working says otherwise, featuring an array of equally stylish ensembles in our books, this is likely why she looks to the expertise on the professionals on screen.  

Who is Holly Willoughby’s stylist?

Danielle Whiteman became Holly Willoughby’s regular This Morning stylist towards the end of 2020, replacing Angie Smith – Danielle is a previous assistant of Angie’s, who is now based in Sydney and expecting her first child.

Angie is often credited with having engineered Holly’s transformation to national fashion icon in recent years: “Holly was open to new ideas,” she explained during an interview with YOU magazine. “The main thing I wanted to do was get her into more colour – so we tried everything on and went from there. I remember her saying, “I’ve had my kids. I just need to change it up.”

How does Holly Willoughby do her hair? 

Holly Willoughby’s hair stylist is Ciler Peksah, who works with her for This Morning and Dancing on Ice, and seems to have well and truly mastered the ultimate wavy blonde bob. Previous products Ciler has said she’s used on the presenter’s hair for that signature swish include Batiste dry shampoo, T3 curling tongs and Aveda’s damage remedy daily hair repair (£26, Lookfantastic).

Holly is also a Garnier Nutrisse ambassador, and during lockdown shared a clip of herself dying her own hair using the Natural Baby Blonde shade from the range, if you want to achieve the same shade.  

Where is Holly Willoughby from?

Holly Willoughby is originally from Brighton, East Sussex, and attended Burgess Hill Girls school. She now lives in south west London with her husband Dan Baldwin and their three children, Belle, Harry and Chester.