Apple Watch: New model finally brings screen that will never turn off and other features

Apple has revealed a new Watch, which includes a display that will never turn off.

Until now, users had to dramatically whip their hand up, or tap the display, to make the screen turn on. That meant that the Watch did not show the time, most of the time.

Now it will be always-on, letting people see the time whenever they want.

The Watch will still have a battery that will last all day, Apple said. Using new screen technology, it will be able to last just as long as the existing model.

As well as the new display, it will have a compass and new features that will allow it to call the emergency services wherever it is, Apple said.

The GPS model of the Watch will cost $399, Apple said, and the cellular version will cost $499. Orders open today and will be available in shops from 20 September.

Apple will also keep the older Watch around, selling it for $199.

Apple also introduced new looks for the Watch, including a titanium model.

Follow our live coverage below:

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[10 September 2019 19:40 · anthony.cuthbertson]

A quick update from Apple Retail.

We're told that on 20 September, Apple's iconic 5th Avenue Store in New York will reopen. It's nearly doubled in size. 

[10 September 2019 19:41 · anthony.cuthbertson]

Tim Cook is back on stage. Will there be a "one more thing"?

[10 September 2019 19:43 · anthony.cuthbertson]

No, is the answer to that question. 

The Apple boss waves farewell with a "thank you and have a great day".

[10 September 2019 19:47 · anthony.cuthbertson]

We've got more details coming about iOS 13. 

It was barely mentioned during the keynote but we've got a press release in our inbox. Stay tuned, we'll have an update in a minute.

[10 September 2019 19:54 · anthony.cuthbertson]

In the mean time, we've got one more entry for the iPhone 11 Pro rear camera look-alike competition. 

This might be the best yet. Remember these things?

[10 September 2019 20:39 · anthony.cuthbertson]

Here's all there is to know about iOS 13.

[10 September 2019 20:52 · anthony.cuthbertson]

And that's all from us here. 

Here's a full round-up of all our coverage from the event:

• Apple launches streaming service – and it’s far cheaper than Netflix
• Apple announces iOS 13 release date
• The new iPhone has been revealed
• Apple releases first ever ‘Pro’ iPhone
• The new Apple Watch finally works all the time

We'll be back tomorrow with more Apple news, analysis, and all the latest on iPhone 11 deals.

Until then, good night!